Case: logo design, branding, marketing kit for the A2I Group
What is done:
The “A2I” сompany develops modern business decisions based on artificial intelligence. The task was to show the product to the TA in a comprehensible way.
B2B, service centers, app developers, transportation logistics, online shops etc.
The customer turned to us with particular tasks on development of a logo and corporate identity and a marketing kit for services promotion. Analyzing the product, company’s rivals and the TA needs, we decided that the company success depends on good branding, which would brightly introduce the product on the market.
- We had an aim to create a logo which would be visually simple and meaningful at the same time. You can see here a mountain top, a “play” button, an arrow up and such abstract messages as “move to a goal”, “development” and “solidity”. Besides we managed to escape trivial solutions and literal characters.
- The corporate identity was developed for a full-fledged company promotion. Corporate identity elements, made in dark color scheme, emphasize the company and draw attention of the potential clients.
Social media cover development
Marketing kit development
- We created harmonious combination of textual and visual parts. The emphasis is placed on “hot” points which interest potential clients of B2B segment. Thanks to qualitative work marketing kit satisfies all clients therefore their number increased severalfold.