Case: Development of a logo, a corporate identity, a calendar and the external advertising products for Angel Care

Client:

  • What is done:

Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 1
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 2

PROJECT OUTCOMES

A minimalistic logo emphasizes the brand's modernity.

A delicate and low-key corporate identity emphasizes the brand concept – high-quality products and concern for customers.

TASK

Development of the logo and the corporate identity for brand communications in beauty industry.

TARGET AUDIENCE

Beauty shops, waxing studios, training centers, shugaring masters, cosmetics distributors, cosmetologists.


STAGE 01.

Logo development

Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 3 Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 4
  • A smooth line of the logo declares the femininity on the associative level, and a strict font indicates the quality and safety of the product.
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 5

STAGE 02.

Corporate identity development

Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 6

The company has applied for the development of corporate identity in a modern and minimalist form. The concept of a wall calendar for the brand has been declared as the best creative idea. The uniqueness lies in the fact that every month of the calendar tells the history of sugar wax in different countries.

Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 7 Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 8
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 9
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 10
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 11 Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 12
Case: Development of a logo, a corporate identity, a calendar and the external advertising products for  Angel Care  — Rubarb - Image - 13
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