Case: website development, logo, video and branding for Bast

Client:

  • What is done:

Case: website development, logo, video and branding for Bast — Rubarb - Image - 1

PROJECT OUTCOMES

High speed of loading and response of the website, a convenient dynamic admin panel.

The video presentation increased the brand awareness.

The conversion increased up to 25%.

TASK

Development of the logo and website for the presentation of the brand in the market of microfertilizers.

Initial analysis

Rebranding of the logo; - a modern, understandable logo reveals the essence of brand activities.

TARGET AUDIENCE

B2B - agricultural companies and farms.


STAGE 01.

Logo development

Case: website development, logo, video and branding for Bast — Rubarb - Image - 2
  • - thanks to the combination of text and graphic elements, the image of the company has become more decent;
  • - the color solution organically emphasizes the agrarian direction of "BAST";
  • - elements of the identity symbolize the unity with nature, cyclicity; the company is engaged in the production of fertilizers, therefore, in the logo, we tried to express the necessary associations: a circle - a drop of fertilizer, a square - a canister, lines - farm fields.
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STAGE 02.

Development of corporate style

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Development of labels design for cans with fertilizers

- laconic, simple and bright design attracts attention

Development of a catalog

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STAGE 03.

Website development

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Home page of the website

  • - a logical and user-friendly structure of the website was developed;
  • - flexible product catalog — the owner can independently add product categories;
  • - adaptation for all devices;
  • - bright and modern design.
go to the website

STAGE 04.

Advertising video

  • The video demonstrates the advantages of using microfertilizers of the company for farms. The greater focus is placed on increasing the yield due to the unique formula of fertilizers, which protects plants from diseases, improves the soil. The main message of the video is taking care of agricultural crops and increasing the profit of farms.
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