Case: Website Development, 3D Video and Marketing Kit for Bronto

Client:

  • What is done:

Task

Development of the integrated promotion strategy of equipment in the CIS, Europe and South America. Raising sales of goods and services of the company.

Initial analysis

The target audience is the B2B market. The core customer is a man (director, chief engineer or technologist, production manager), 45-55 years old, above average income.

Case Bronto
Directors

60%

Technologists

15%

Senior Managers

25%


STAGE 01.

Creating a web page for the seminars promotion

Before

Before

After

After

Home screen of the website

  • - a new orderly structure of web pages was developed for the project
  • - added the ability to create events "from scratch" on the basis of an individually developed flexible page template in the admin panel
  • - the page template was designed by the "builderr" principle allowing the customer flexibly customize the page of each seminar to fit the needs
  • - a more modern, dynamic and technological design was created
go to the website

STAGE 02.

Creating 3D video advertising

Simply about the complicated

Videoinfographics

We faced an interesting challenge: demostrate the complex process of equipment operation by Bronto in an accessible and simple way. Using 3D modeling we managed to gide the viewer through all stages of soybean processing and turn the demonstration of the extrusion system work into an entertaining performance.


STAGE 03.

Development of a marketing kit for sales

Case «Bronto» from RUBARB - Image - 1

Marketing kit is widely used for:

  • - attracting new clients at exhibitions and seminars (in Europe, Asia and Latin America)
  • - attracting new partners
  • - boosting company's image
Case «Bronto» from RUBARB - Image - 2
Case «Bronto» from RUBARB - Image - 3

4

language versions (RU, UA, EN, RO)

32

pages of marketing materials

+ 28%

increase in sales
Case «Bronto» from RUBARB - Image - 4

Project outcomes

A new dynamic design of the website allowed significantly boost the image of the international conference by Bronto, and a convenient admin panel allows even unprepared user to edit the website.

3D video, actively used in presentations and social networks, allowed significantly increase the company's sales and conversion from advertising on Facebook.

The marketing kit, printed in several thousand copies, was presented in more than 53 countries around the world.

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