What is done:
OLOS, a notion which means entirety, must reflect integral human development. It’s necessary to create a visual image which would emphasize new meanings.
The client considers the old name not to reflect the main point of activity of the company.
Brand book development
Brand book is meant for:
- - The proper usage of corporate identity
- - Introducing of common standards of corporate identity in the whole company and organizational acculturation
- - Integration of corporate communication components which help a customer to identify a company or a brand among others