Russian
Ukrainian
Case: Brandbook Development for EDGE Company
Client:
-
What is done:
- Brand book
Project results
Corporate identity and a logo completely emphasize the main point of activity of the company, complete it and inspire to achieve the goals.
Corporate website completely corresponds to customer’s aims.
Task
OLOS, a notion which means entirety, must reflect integral
human development. It’s necessary to create a visual image which would emphasize
new meanings.
Preliminary analysis
The client considers
the old name not to reflect the main point of activity of the company.
Brand book development
Brand book is meant for:
- - The
proper usage of corporate identity
- - Introducing
of common standards of corporate identity in the whole company and organizational acculturation
- - Integration
of corporate communication components which help a customer to identify a
company or a brand among others
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