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Client:

  • What is done:

  • Landing

Task

Develop a landing page, promoting one of the priority areas of the company work – flower decoration of weddings, simultaneously describing other “Dutch florist” services.

INITIAL ANALYSIS

“Dutch florist” — Kazakhstan’s largest floristic company that has more than 80 showrooms across the country, their own greenhouses and technologies for growing flowers. Its flower compositions adorn the merriest holidays, its luxurious bouquets are presented on the most romantic dates. After all each composition by the “Dutch florist” – is an embodiment of beauty and style from the best florists.

IDEA

Landing should be stylish and bright, without unnecessary pathos to carry away to a solemn and romantic wedding atmosphere. Using a plurality of real photos, highlight the beauty of weddings decorated with fresh flowers. Real feedback from the couples who have used company’s services – additional arguments in the formation of trust.

IMPLEMENTATION

Marketer conducted SWOT-analysis, and the page concept was developed. Based on it copywriter created texts. Was developed an exclusive design that advantageously distinguishes the page from other websites of the wedding and floral theme. Was conducted adaptive layout with parallax effects. Configuring and maintenance of an advertising campaign Google. Adwords and Yandex.Metrics within 1 month.

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