Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb

Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company.

Client:

  • What is done:

Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 1

Task

Comprehensive market research, identification of target audience and its basic needs, analysis within the competitive environment, development of strategic alternatives, development of marketing and advertising strategies and strategic prospects, integrated brand positioning.

The client needed to increase brand awareness in order to enter the global market.

Initial analysis

Incools  is a manufacturing company that develops and implements individual integrated projects for the storage of fruits and vegetables, and is aimed at outreaching and cooperating with foreign customers.

We conducted a deep analysis of the essence, goals and objectives for the future. We analyzed the market, identified the target audience, and worked out integrated brand positioning.

After a thorough systematization of information, we came to understanding that we should not start with the "packaging" of the business, but with the marketing strategy of the business.


Stage 01.

Marketing Strategy Development

Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 2
  • The key point was the development of a marketing strategy for 6 countries at this stage. for that, it was necessary to study Central Asia, the market and competitors of each country, to analyze and take into account its economy, demand and mentality. In fact, we got 6 different strategies for each country separately.
  • Having studied the target audience and competitors, we created the USP, which distinguishes the company from other participants in the market in different countries.
  • Our main goal was to attract attention to the brand, so the second stage was the development of an advertising strategy. A unique concept has been developed for this, which will convince the potential customer in receiving the expected.
  • As a result, we proposed the stages of introducing brand information transfer tools, advertising options and the predicted result.

Stage 02.

Logo Redesign

Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 3
Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 4 Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 5
Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 6
  • In the process of logo redesign, it was important not to lose the starting point and at the same time introduce something new, understandable and close to business partners and customers. At the same time, the logo should also be understandable and easily perceived by foreign customers.
  • Therefore, we decided to reflect the growth of the client, the ambitiousness, but at the same time, we preserved minimalism and understanding of the B2B format request.

Stage 03.

Branded Website Development

Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 7
Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 8

Corporate website


Stage 04.

Video Presentation Creation

  • One of the tasks that "Rubarb" faced was the creation of a video presentation that will be broadcast at exhibitions and other branded events.
  • It was important here to be honest with the audience, and demonstgrate real activities without excessive television gloss. Alongside the skills and creativity of video content designers, to reveil the essence of production and the people who are responsible for it. Therefore, here we used live shooting with graphic elements.
  • Video presentation clearly reproduces the operating principles of each individual production stage, from the development of drawings to the final goal (final result). Demonstrates holistic picture of the entire complex process.
Case: development of a marketing strategy, logo redesign, branded website, video presentation of Incools Company. — Rubarb - Image - 9

Project outcomes

Incools is a large-scale project that required us to be as detailed and competent as possible. Given the difficulties of this market with different economies, we have faced a difficult task. Only a deep analysis of the market allowed us to accurately determine the advantages of the brand and on based on this to create a productive marketing strategy and brand platform. Proper USP, segmentation of the target audience will allow the client to interact with the end user more accurately.

"Incools" Company already demonstrates the implementation of the strategy, dynamically advertizing activities in social networks. Employees actively speak at specialized events, participate in international exhibitions and forums, expanding the base of potential customers. The product of cooperation has resulted not only in a clear understanding of the company's further positioning in the markets. But in the creation of marketing mechanisms as well that, when used correctly, will not make wait long on the result.

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