Case: development of naming, positioning, logo and website for Let's Shop — Rubarb

Case: development of naming, positioning, logo and website for Let's Shop

Client:

  • What is done:

Case: development of naming, positioning, logo and website for Let's Shop — Rubarb - Image - 1

TASK

To create reasonably priced youth clothing brand.

PRELIMINARY ANALYSIS

The client had his own clothing business. Our task was to differentiate a target auditory (25-38 years old) and create a new modern brand which would help to realize customers’ ambitions. A market analysis showed that:
- Youth buys more online
- The percent of mobile shopping increased
- Messengers became more popular   

TARGET AUDIENCE

В2В, В2С


STAGE 01.

Positioning of the company

  • "Hurrying for shopping"
  •  
  • Everyone looks for a convenient and bargain purchase online. Let’s shop is opened for those who admire freedom, value their time and use possibilities to develop themselves in business area.

STAGE 02.

Naming

  • The naming development stage was easy and quick after writing a positioning statement. Basing on our TA interests we developed two unique names for the brand.
  • “TUTA.Є” – a creative presentation and a so-called conversational form points the company out in the market and emphasizes proximity to the TA.
  • The thought “here’s everything I need” arises at once. Naming denotes a wide range of goods and the ability to buy something of favorable price. The name is easy and pleasant to pronounce. It causes the colorful associations which correspond to a lifestyle and a way of communication of the TA and the brand.
  • LET'S SHOP naming carries out the main idea of the brand: “Let’s go shopping!”. The name is created in the form of calling to action which corresponds the TA interests and its needs.
  • The client has chosen the second variant of naming and we continued working with the brand.

STAGE 03.

Logo development

Case: development of naming, positioning, logo and website for Let's Shop — Rubarb - Image - 2

STAGE 04.

Landing page

Site Screen

Case: development of naming, positioning, logo and website for Let's Shop — Rubarb - Image - 3

PROJECT RESULTS

The complex approach allowed us to create the right positioning of the brand on the market and the ways of cooperation with the TA. An interesting naming and a modern website differentiate the company among rivals. The unique service approach, orientation towards messengers and a proper voice tone made the brand take place on in the clothing market and get its loyal audience.

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