Case: Website Development and 3D Video for Manezh Client

Client:

  • What is done:

TASK

Develop a website for the promotion of a new product by Manezh Company - M`Ocean pergolas, adhering to the corporate identity of the client. Disclose the advantages of the product and emphasize its elitism.

CORE MASSAGE

Ukrainian production meets European quality

Target audience

Case Manezh
diagram
Goals and needs of the audience are the basis for creating structure of the web-site, corresponding to company's business goals and customers’ needs.
Individuals

15%

HoReCa

85%

- appreciate comfort and time
- choose quality and reliability
- consider different management options
- value competence and professionalism

Stage 01.

Case «Manezh» from RUBARB - Image - 1

M`Ocean website home screen

  • - developed an intuitive user-friendly logical structure of the website
  • - the design of the website fully corresponds to the company's corporate identity
  • - adaptation for all devices
go to the website

Responsive design

Case «Manezh» from RUBARB - Image - 2 Case «Manezh» from RUBARB - Image - 3

M'OCEAN: OCEAN OF EMOTIONS

Manezh is a generator of modern ideas and trends in the market of sun protection systems and a recognized Ukrainian brand in the world. Within 20 years the company has been offering simple solutions for houses, accustoming residents of the post-Soviet space with the comfort of the world standards. Things that weren't around in the past, should become a part of the house of the future. In addition to the products of the world's leading brands, Manezh has its own unique patented designs properly positioned in the market.

M-WOOD and M-LINE pages

IDEA

Create an atmosphere of lightness that will cause a surge of pleasant emotions and will remain in the memory of the visitor. Modern, unobtrusive design, user-friendly functionality, maximum informativeness and visibility. Focus on the manufacturer's attention to the smallest details. The principle of the company - simple solutions - should emphasize each page of the landing page.

IMPLEMENTATION

The marketer has conducted a SWOT-analysis of the product, which resulted in the creation of the website concept. A copywrite of the pages was written and an exclusive design was developed. Applied adaptive layout using parallax effects, integration with CMS WordPress. Yandex.Metrics and SMS notifications are connected. A complex testing of the website was conducted to evaluate the results of the work.

6-7

weeks
website
payback

+5.5%

conversion
in the second
month

+22%

of requests
for consultation

Stage 02.

Creating 3D video

AESTHETICS AND FUNCTIONALITY ARE EMBODIED IN COMFORT

Video infographics

Using 3D animation in the given video we've demonstrated the benefits of the M-Ocean pergola by the Manezh company in a laconic and expressive form, focusing on the technical features of this construction design.

We were able to expose uniqueness of the M-Ocean pergola in the video, applying methods of imaging techniques and thorough studying every detail of it.

Storyboard

Case «Manezh» from RUBARB - Image - 4

+22%

of conversions
from facebook
and youtube

+15%

increase
in sales
at exhibitions

3

months
video
payback
Case «Manezh» from RUBARB - Image - 5

PROJECT OUTCOMES

The website functionality and modern unobtrusive design fully correspond to the company's business goals and preferences of the TA.

Thanks to SWAT-analysis we have been able to develop a website, fully revealing the advantages of the product and its elitism.

3D video presents a new product to the viewer, clearly demonstrates the uniqueness of its design and focuses on the manufacturer's attention to the smallest details.

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