Case: Marketing Kit for Megafon Company

Client:

  • What is done:

Case: Marketing Kit for Megafon Company — Rubarb - Image - 1

TASK

Creation of a marketing-kit that will become a bright and capacious presentation of the new project of «MegaFon» – innovative loyalty programs for corporate clients. Informing about new tariffs and services included in these programs.

PRELIMINARY ANALYSIS

Such brands as «MegaFon» do not need additional representation. After all, today it is one of the leading mobile operators in Russia and some CIS countries. However, any new product, even for such a recognized brand, needs a worthy presentation. We had to inform clients of «MegaFon» about new innovative loyalty programs.

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Case: Marketing Kit for Megafon Company — Rubarb - Image - 3

IDEA

The main emphasis should be placed on a particular image of «MegaFon», its achievements and the confidence of customers. To implement this idea, it was important to carefully examine both the history and activities of the company, as well as the entire niche in which the company operates. This has helped to formulate as precisely as possible the advantages and benefits of using the services of «MegaFon».

IMPLEMENTATION

The text of the marketing-kit includes the platform opportunities, characteristics that make it better than other similar equipment, principle of its work and the stages of cooperation. Consumer confidence is caused by feedback from previous customers – recognized business representatives. The stylish design emphasized the disclosed theme.

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Case: Marketing Kit for Megafon Company — Rubarb - Image - 6
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