Case: corporate identity development, logo rebranding, website for So Beauty
What is done:
To develop clear for the target audience corporate identity.
To create a youthful, concise, and user-friendly website design. To boost customer appeals through the site.
Our customer is engaged in laser hair removal and cosmetology.
After examining the product, competitors, and the needs of the target audience, we concluded that the success of the company will depend on branding that will correctly represent the company in the services market.
20-34 years old women
- The brand logo is combined. It contains a graphical and textual component.
- The color scheme and logo design associatively declare femininity, indicates the quality and safety of procedures.
- Simple and unobtrusive design, in conjunction with the tone, attracts attention and is easily perceived by the target audience.
- The logo is accompanied by a guide for the use, which presents options for its appliance depending on situations and context.
Corporate identity development
- For the full-fledged promotion of the company, we have developed a corporate style that is aimed at its target audience. Branded elements made in delicate pastel colors using graphics draw attention and inspire the trust of potential customers.
- Positioning expresses the basic motivation of the studio — caring for the beauty of women, the convenience and safety of procedures.
- It was important for us to show that the studio not only uses exclusively high-quality and modern equipment but also makes salon procedures very pleasant, helps women relax and enjoy caring for their skin.