Case: Website Development, Video and Marketing Kit for Stanco Group

Client:

  • What is done:

Interview with the client:

Task

Development and implementation of a complex promotion strategy of Stanco Group equipment in the CIS countries and Europe, to attract the attention of potential customers to the product within the minimum period of time.

Initial analysis

The target audience is the B2B market, executives, top managers, technologists at large manufacturing companies.

Stanco
industrial
chemicals manufacturers

20%

agrochemical manufacturers

30%

Stanco
manufacturers of
medicinal products for veterinary medicine

20%

manufacturers of liquid food products

10%

manufacturers of oils, varnishes

10%

cosmetics manufacturers

10%


STAGE 01.

Updating the company's website

Before

Before

After

After

The main screen of the corporate site

  • - implemented a completely new site structure with improved usability
  • - created a concise, and at the same time dynamic and bright design
  • - developed a multi-language platform (RU, UA, EN, LT)
  • - implemented adaptive layout and integration with CMS WordPress
  • - implemented basic technical optimization to assist in the further promotion of the website in search engines
go to the website

Development of a Landing Page for a foreign market

Case «Stanco Group» from RUBARB - Image - 1

LANDING PAGE TASK

Attract foreign customers using English-language website, highly effectively promote a line of volumetric-piston dispensers on its pages.

IMPLEMENTATION

- developed a modern, informative landing with a user-friendly functionality/
- created a concise stylish design, corresponding to the corporate style of the customer
- implemented adaptive layout for all types of devices, integration with CMS WordPress

Conversion of 6 - 7%

Payback period is 3 months


STAGE 02.

Creating video

Video infographics

Using video infographics in the "character animation" style, we revealed the benefits of cooperation with Stanco in the accessible and clear manner. Video describes the pain points of potential customers and focuses on the solutions that the company offers.

Creating 3D video

3D VIDEO TASK

Reveal the obvious advantages of the automated equipment by Stanco in comparison with manual dosing equipment.

IMPLEMENTATION

Using 3D-modeling, we have clearly demonstrated the advantages of the smart filling system, the principles of its operation, as well as the well-designed viewer's view of the universality of its application.


STAGE 03.

Creating a marketing kit for sales

Case «Stanco Group» from RUBARB - Image - 2

Used:

  • - at exhibitions, business meetings and conferences
  • - for goods and services presentation
  • - to familiarize the client with the company
Case «Stanco Group» from RUBARB - Image - 3

An example of an effective use of 3D video and marketing kit. Stanco Group at the 26th international specialized exhibition of equipment and technologies for the food industry Inprodmash 2017 (Kiev).

Case «Stanco Group» from RUBARB - Image - 4

PROJECT OUTCOMES

In the process of close interaction with the client and in-depth marketing analysis of the niche, we managed to develop an effective strategy of integrated promotion of the company and successfully implement it.

The number of applications from the online medium increased by 34%.

After company's digitalization, Stanco Group has already received over 1 million in revenue, and sales volumes continue to grow.

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