What is included in the advertising campaign?

01
ANALYSIS OF THE MARKET
answering the question
where are we now?
02
GOALS (KPI)
answering the question
where to move further?
03
Roadmap
answering the question
what to do?
IMPLEMENTATION + MANAGEMENT
We believe advertising agencies are storytellers. For compelling stories, you need elements such as stories and materials (such as high quality content).
An ad agency's job is to create content that impacts consumers, but only if the attack is planned ahead of time.

Types of advertising strategies

  • depending on goals
  • new product launching
  • increase in sales
  • image
  • depending on reach
  • local market
  • domestic market
  • ‎export
  • depending on target audience
  • consumers
  • HR branding

timing ad strategies

consistent promotion
impulsive promotion
seasonal promotion

What exactly will I get as a result of the advertising strategy?

01
  • RESULTS OF THE MARKET ANALYSIS:
  • Competitor analysis
02
  • STUDYING TARGET AUDIENCE OF A BRAND:
  • Drawing up a portrait of a client
  • Insight of the target audience
  • Brand communication language (Tone of voice)
03
  • DEVELOPED USP:
  • Emotional advantage
  • Functional advantage
04
  • DEVELOPMENT OF PROMOTION TOOLS:
  • Creative idea example
  • Platform analysis
  • Development of an SMM strategy
  • Content strategy development
  • Methodology for working with opinion leaders
05
  • DESCRIPTION OF LAUNCHING AN ADVERTISING STRATEGY
  • Roadmap of action example
  • Content plan based on advertising strategy example

OK, everything looks great but who will do all the job

(work scheme)
CUSTOMER
reporting
agreeing
AGENCY
  • tools creation
  • Strategy
  • Branding
  • WEB development
  • VIDEO
  • Marketing kit
  • Social networks
  • Assistance
  • Lead marketer
  • Art Director
  • Copywriter
  • Designer
  • ‎PPC\SEO
  • Targetologist

stages of implementation of an advertising strategy with the development of tools

(consistent promotion)
Content strategy development
1,5 month
tools creation
2-3 month
1 month
1 stage
2 month
3 month
strategic session
report on the 1st stage
plan on the 2nd stage
4 month
2 stage
5 month
3 month
strategic session
report on the 2nd stage
plan on the 3rd stage
7 month
3 stage
8 month
3 month
report on the entire period
Implementation of an advertising strategy

payment for the implementation of an advertising strategy

The costs are calculated individually

How to understand if it will work for my business?

Leave a request

free online consultation with a marketer