Case: Development of 2D Video and banner advertising for UKRSIBBANK

Client:

  • What is done:

Case: Development of 2D Video and banner advertising for UKRSIBBANK — Rubarb - Image - 1
Case: Development of 2D Video and banner advertising for UKRSIBBANK — Rubarb - Image - 2

PROJECT OUTCOMES

A successful advertising campaign was conducted to introduce a new card from Ukrsibbank to the Ukrainian market. We've received a good conversion to the Landing Page and excellent indicators on registering new cards.

Videoinfographics have become a good solution for the presentation of a new tariff plan from Ukrsibbank. The video reveals the essence and advantages of the program "IT-entrepreneur" in an interesting and accessible form. The video fully corresponds to the tasks set and was well perceived by the representatives of the chosen target audience.

Task

Increase the conversion rate for registering a new Lady Card from Ukrsibbank. Present the "IT-Entrepreneur" program.

Tools

- Facebook
- Targeted advertising campaign
- Videoinfographics

Target audience

Lady Card cards: women with an average level of prosperity and above average.

"IT-Entrepreneur" program: workers in the field of information technology.


STAGE 01.

Development of banner advertising for Lady Card

Case: Development of 2D Video and banner advertising for UKRSIBBANK — Rubarb - Image - 3
Case: Development of 2D Video and banner advertising for UKRSIBBANK — Rubarb - Image - 4

Women Visa Lady Card is a unique offering for women, which includes all the benefits of payment cards of Gold and Platinum class, plus additional bonuses.

Case: Development of 2D Video and banner advertising for UKRSIBBANK — Rubarb - Image - 5

- the development fully takes into account the requirements of the brand-book;
- banners are designed in several sizes for correct display in different add units;
- advertising is optimized and targeted towards audience.

12000

people - audience reach

8%

conversion in the transition to the Landing-Page

+900

new cards within 3 weeks

STEP 02.

Creating a video in the infographics style

More opportunities

Videoinfographics

The IT world is not only codes, layouts, and everything related to high technologies. This is also a complex accounting calculations, as well as the need for competent documentation management. Ukrsibbank decided to simplify the life of entrepreneurs and developed a tariff package specifically for IT-business. Using character animation, we presented a new program and described its advantages. The video turned out bright, dynamic, but at the same time maximally informative and easy for perception.

  • - developed a videoclip in the infographics style; the development period - 3 months;
  • - presented and positioned the new "IT-Entrepreneur" program;
  • - the video showing is aimed at the target audience - entrepreneurs in the IT business sphere.
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