Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company

Client:

  • What is done:

Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 1

TASK

Comprehensive study of the market; analysis of a TA and its needs; analysis of competitive playing field; development of marketing strategy plan; brand positioning; development of advertising strategy. It was important for the client to create differentiation which would literally differentiate the brand on the market and it wouldn’t be necessary to create another sales department for store units.

TARGET AUDIENCE

B2B: owners of store units, sales personnel


STAGE 01.

Marketing strategy development

Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 2
  • Research of B2B LED lamps market showed that the company belongs to “red ocean”. In order to enlarge a part of the brand’s market, we created USP which differentiate Vestum among rivals.
  • RELIABLE VESTUM LIGHT BULBS WORK 20 000 HOURS
  • Also, we divided TA according to its interests and introduced our unique message for each category. Such approach allowed us to create new customer database and, at the same time, work with the current one and to solve the problems which Vestum could solve. Our main aim was to draw attention to the brand and as a result increase in profits.
  • B2B market depends on B2C needs, so shop owners buy only those products which are the best for selling. That’s why with the help of account planning the brand can illustrate the reasons why it’s advantageous for customers to buy Vestum products and how to influence end customers (i. e. we practically taught salesmen to be “agents” of Vestum brand).

STAGE 02.

2D video development

  • We developed 2D animated web-series for advertisement of the product and the company and for using it inside the company. Taking into consideration company branding, TA interests, language of communication and corporate identity, we created videos which fulfilled all the necessary advertising duties.

STAGE 03.

Development of marketing banners

Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 3
Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 4
Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 5
  • The client turned to us again to create banners for remarketing which are used for increasing media outreach in internet.
Case: development of marketing strategy, 2D video, banners for remarketing for Vestum company — Rubarb - Image - 6

PROJECT RESULTS

Vestum is a massive project which required maximal detalization and competence. Taking into consideration the difficulties of the market of LED lamps in Ukraine, we had a complicated task. Deep analysis of the market let us accurately determine the advantages of the brand and, basing on it, to create a productive brand platform. Proper USP and segmentation of TA will let the client collaborate with end customers better. Specifically, segmentation and detection weaknesses of each group help the brand to communicate with the TA and offer currently central products and business arrangements.

Did you like the work? Leave your opinion

Add a comment

Fields are required *

Leave your rate:
( 5 )

You are interested in this project and want to work with us too?

Hi, Rubarb! My name is

As far as i can see you do amazing proects and i need something cool too!

You can reach me at this number

and I'll tell you exactly what we want.

other projects