Marketing

Marketing strategy

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What is a strategy for?

The marketing strategy will affect every part of your business and it should be tied to every part of your business.
  • Increase in requests and orders
  • Increase awareness
  • Bring a new product to market
  • Form USP
  • Find new markets
  • Enter the export market
  • Form a new brand
  • Sell a product/service for more

What is included in a marketing strategy

01
Desk research
Before entering the market, you need to carefully study it. Marketing strategy work begins with an analysis of the industry your brand belongs to. Having seen the full picture, having studied all the details of the field of activity, we begin to explore the strongest competitors. We audit the marketing activities of companies, their position in the market, how they communicate with consumers and methods of promoting products.
02
Qualitative research
We conduct qualitative research when we want to establish the reasons for the decisions made to choose a product or service. The study consists of in-depth interviews. With this method, we can find the true need of the consumer.
03
Quantitative research
Quantitative studies (consumer studies) are based on numbers, allowing you to assess the prevalence of the studied parameters, as well as their magnitude: market share, fame, etc.
04
Strategy session
The strategic session is held with the key persons of the company. It can take place both online and offline, the main purpose of the meeting is to discuss the hypotheses that we formed during desk research and decide on the key goals, values and objectives of the company. The session helps managers to abstract from the company's operations and think strategically.
05
Positioning
Brand passport, a set of statements consisting of brand attributes, brand mission and vision, brand promises, brand essence and its values, rational and emotional benefits for the target audience.
06
Communication
Shaping communication is a set of tactical actions where we talk about advertising messages, creatives and communication channels. The result of communication is a roadmap, which specifies the channels for transmitting the brand's advertising message.

What are the strategies?

strategy-1
01
Marketing strategy

A marketing strategy answers questions such as:

  • Do people need what I do?
  • Are there enough customers for my product or service?
  • If not, how to increase their number?

When developing a strategy, we study the market, demand, consumers and competitors. We find points of differentiation and form the values of the product.

strategy-2
02
Communication (advertising) strategy

In this strategy, we are talking about specific practical things.

We form WHAT, TO WHOM, HOW and WHERE to tell the brand in order to be heard. Creatives, advertising messages, platforms and a roadmap, all this is a communication strategy.

strategy-3
03
Brand strategy

The task of the strategy is to determine how your brand will be remembered by the consumer, what values it broadcasts to society. Correct formation of the associative range and perception of your service or product. The goal of the strategy is to ensure effective brand management and increase brand awareness.

What is included in the development?

Marketing strategy
Communication strategy
Brand strategy
In-Depth Interview with Stakeholders (DM)
Desk research
  • detailed briefing with the client
  • market analysis (categories)
  • hypotheses
Quantitative research
  • definition of target audience
  • formation of questionnaires
  • recruiting
  • conducting in-depth interviews
  • drawing conclusions
Quantitative research
  • formation of categories and research criteria
  • agency selection
  • study results
  • conclusions
Strategic session
  • on the basis of research, we form the client's goals/tasks/pains and present them
  • we form a USP by a collective brainstorm
Positioning
  • description of the target audience, formation of the mission/vision/values
  • company history positioning
  • tone of communication
  • information transmission channels
Communication
  • description of target audience for communication
  • TA insight
  • communication message
  • creatives
  • building a communication ecosystem (information transmission channels)
  • media plan
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