Marketing
Brand Platform

Create a marketing strategy

MARKETING STRATEGY FOR THOSE WHO:

  • concentrated all effort on the product, but then understood that brand promotion is essential
  • are on start-up stage
  • open new directions with the new product
  • are going to enter new markets
Marketing

STRATEGY – effective tool for achieving concrete results?

    Effective marketing strategy implementation will bring such results.:
  • 1. Expanding geographical positions and increasing sales.
  • 2. Strengthening the brand's position in the market.
  • 3. The conquest of new markets – successful launch of a new product or service.
  • 4. A growing number of loyal consumers.

WHAT INCLUDE MARKETING STRATEGY ?

01

ANALYSIS OF THE MARKET

  • Description of the peculiarities and trends in the development of the market where your company functions
  • Description of the dynamics and growth rates of the market, as well as forecasting changes of its volumes in short and long term
  • Description of the main factors that affect consumer demand
  • Description of the market structure and identifying companies that hold leading positions
02

THE TARGET AUDIENCE

  • Description of your future clients and their desires
  • Creating a portrait of a typical client and his/her system of values
  • Description of peculiarities of typical client's customer behavior
  • Defining the level of awareness about your product and determining the degree of loyalty to your brand
03

ANALYSIS OF COMPETITORS

  • Defining your competitors
  • Description of strengths and weaknesses of your competitors
  • Description of the buyers' attitude to your competitors' goods and services and degree of their commitment to the brand
04

ANALYSIS OF CURRENT CONDITION

  • Identifying and evaluating the strategic directions of your business
  • Determining the position of your company compared to competitors
  • Analysis of company's strengths and weaknesses, opportunities and threats
  • Researching the effectiveness of the company's marketing activity
05

GOALS

  • Determining the directions of your business development
  • Description of main strategic advantages of your company, which will be the base of the marketing strategy
06

POSITIONING

  • Analyzing current position of the company::
    • Description of your brand and whom it was created for
    • Identification and description of unique brand features
    • Describing the peculiarities of your goods or services, why are they necessary for your client, what advantages do they have
  • Selection of the desired position on the market.
  • Developing activities to achieve the desired position.
  • Selection of channels for brand information distribution.
07

ADVERTISING STRATEGY

  • Defining the purposes of the advertising campaign.
  • Developing the concept of the advertising campaign and describing the position of your company in the minds of consumers .
  • Developing the main message about your products and services and selecting the best tools to transfer it to the buyer .
  • Choice of channels and sites for the most effective communication with your target audience .
  • Development of SMM strategy.
  • Media planning and budget calculation.

Бесплатный разбор-консультация от маркетологов с 6-летним опытом

Leave a request

or contact us

услуги и цены

Стратегия двойного роста

маркетинг стратегия
продвижения компании
  1. Стратегическая сессия
  2. Анализ рынка – изучаем рынок, проводим аудит деятельности бренда и конкурентов, определяем слабые и сильные стороны (SWOT-анализ).
  3. Целевая аудитория – определяем ЦА и ее потребности, описываем собирательный портрет.
  4. Определение УТП, рациональных и эмоциональных преимуществ – комплексное позиционирование.
  5. Философия, миссия, визия, ценности бренда.
  6. Tone of voice – голос бренда, стиль общения бренда с ЦА
  7. Каналы продвижения
  8. Рекламная стратегия – включает “Digital прорыв”. Ставим цели, задачи, KPI, сроки, которые должны быть достигнуты подобранными инструментами.
  9. Дорожная карта и прогноз результатов.

Разрабатывается
минимум на 1 год.

Сроки –
33 рабочих дней
Цена –
2030$
оставить заявку

Digital прорыв

рекламная стратегия
  1. Стратегическая сессия
  2. Анализ деятельности бренда и конкурентов, общей ситуации на рынке услуг/товаров.
  3. Разработка креативной концепции.
  4. Разработка УТП рекламной кампании.
  5. Разработка инструментов продвижения
    • - анализ площадок
    • - разработка SMM-стратегии
    • - разработка контент-стратегии
    • - методика работы с лидерами мнений
    • - А/В тестирование.
  6. Запуск рекламной кампании
  7. Мониторинг показателей, анализ данных, выводы по результатам

Разрабатывается
минимум на 5 месяцев.

Сроки –
17 рабочих дней
Цена –
950$
оставить заявку

MARKETING REVIEWS AND BUSINESS INTERVIEWS ON OUR CHANNEL "GREAT DEAL"

Marketing
This is the place where we learn new things and analyze successful cases of modern companies. .