Create a marketing strategy

About us

MARKETING STRATEGY FOR THOSE WHO:

concentrated all effort on the product, but then understood that brand promotion is essential
are on start-up stage
open new directions with the new product
are going to enter new markets

answer the question

answer the question

answer the question

Description of the peculiarities and trends in the development of the market where your company functions
Description of the dynamics and growth rates of the market, as well as forecasting changes of its volumes in short and long term
Description of the main factors that affect consumer demand
Description of the market structure and identifying companies that hold leading positions

Description of your future clients and their desires
Creating a portrait of a typical client and his/her system of values
Description of peculiarities of typical client's customer behavior
Defining the level of awareness about your product and determining the degree of loyalty to your brand

Defining your competitors
Description of strengths and weaknesses of your competitors
Description of the buyers' attitude to your competitors' goods and services and degree of their commitment to the brand

Determining the directions of your business development
Description of main strategic advantages of your company, which will be the base of the marketing strategy

Analyzing current position of the company::
- Description of your brand and whom it was created for
- Identification and description of unique brand features
- Describing the peculiarities of your goods or services, why are they necessary for your client, what advantages do they have
Selection of the desired position on the market.
Developing activities to achieve the desired position.
Selection of channels for brand information distribution.

Defining the purposes of the advertising campaign.
Developing the concept of the advertising campaign and describing the position of your company in the minds of consumers .
Developing the main message about your products and services and selecting the best tools to transfer it to the buyer .
Choice of channels and sites for the most effective communication with your target audience .
Development of SMM strategy.
Media planning and budget calculation.

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маркетинг стратегия
продвижения компании

Стратегическая сессия
Анализ рынка – изучаем рынок, проводим аудит деятельности бренда и конкурентов, определяем слабые и сильные стороны (SWOT-анализ).
Целевая аудитория – определяем ЦА и ее потребности, описываем собирательный портрет.
Определение УТП, рациональных и эмоциональных преимуществ – комплексное позиционирование.
Философия, миссия, визия, ценности бренда.
Tone of voice – голос бренда, стиль общения бренда с ЦА
Каналы продвижения
Рекламная стратегия – включает “Digital прорыв”. Ставим цели, задачи, KPI, сроки, которые должны быть достигнуты подобранными инструментами.
Дорожная карта и прогноз результатов.

Разрабатывается
минимум на 1 год.

Сроки –
33 рабочих дней

Цена –
2030$

рекламная стратегия

Стратегическая сессия
Анализ деятельности бренда и конкурентов, общей ситуации на рынке услуг/товаров.
Разработка креативной концепции.
Разработка УТП рекламной кампании.
Разработка инструментов продвижения
- - анализ площадок
- - разработка SMM-стратегии
- - разработка контент-стратегии
- - методика работы с лидерами мнений
- - А/В тестирование.
Запуск рекламной кампании
Мониторинг показателей, анализ данных, выводы по результатам