Marketing
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Create a marketing strategy

MARKETING STRATEGY FOR THOSE WHO:

  • concentrated all effort on the product, but then understood that brand promotion is essential
  • are on start-up stage
  • open new directions with the new product
  • are going to enter new markets
Marketing

STRATEGY – effective tool for achieving concrete results

    Effective marketing strategy implementation will bring such results.:
  • 1. Expanding geographical positions and increasing sales.
  • 2. Strengthening the brand's position in the market.
  • 3. The conquest of new markets – successful launch of a new product or service.
  • 4. A growing number of loyal consumers.

WHAT INCLUDE MARKETING STRATEGY?

01

ANALYSIS OF THE MARKET

  • Description of the peculiarities and trends in the development of the market where your company functions.
  • Description of the dynamics and growth rates of the market, as well as forecasting changes of its volumes in short and long term.
  • Description of the main factors that affect consumer demand.
  • Description of the market structure and identifying companies that hold leading positions.
02

THE TARGET AUDIENCE

  • Description of your future clients and their desires.
  • Creating a portrait of a typical client and his/her system of values.
  • Description of peculiarities of typical client's customer behavior .
  • Defining the level of awareness about your product and determining the degree of loyalty to your brand.
03

ANALYSIS OF COMPETITORS

  • Defining your competitors .
  • Description of strengths and weaknesses of your competitors.
  • Description of the buyers' attitude to your competitors' goods and services and degree of their commitment to the brand.
04

ANALYSIS OF CURRENT CONDITION

  • Identifying and evaluating the strategic directions of your business.
  • Determining the position of your company compared to competitors.
  • Analysis of company's strengths and weaknesses, opportunities and threats.
  • Researching the effectiveness of the company's marketing activity.
05

GOALS

  • Determining the directions of your business development.
  • Description of main strategic advantages of your company, which will be the base of the marketing strategy.
06

POSITIONING

  • Analyzing current position of the company::
    • Description of your brand and whom it was created for;
    • Identification and description of unique brand features;
    • Describing the peculiarities of your goods or services, why are they necessary for your client, what advantages do they have ;
  • Selection of the desired position on the market.
  • Developing activities to achieve the desired position.
  • Selection of channels for brand information distribution.
07

ADVERTISING STRATEGY

  • Defining the purposes of the advertising campaign.
  • Developing the concept of the advertising campaign and describing the position of your company in the minds of consumers.
  • Developing the main message about your products and services and selecting the best tools to transfer it to the buyer.
  • Choice of channels and sites for the most effective communication with your target audience.
  • Development of SMM strategy.
  • Media planning and budget calculation.

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Services and prices

Double growth strategy

marketing strategy of company promotion
  1. Strategic session
  2. ANALYSIS OF THE MARKET – we study the market, conduct an audit of the brand and competitors' activities, identify weak and strong points (SWOT analysis).
  3. Target Audience – we define the TA and its needs, and describe general portrait.
  4. Definition UTP, rational and emotional benefits – integrated positioning.
  5. Brand philosophy, mission, vision, values brand channels.
  6. Tone of voice – brand voice, brand communication style with the TA.
  7. Promotion channels.
  8. Advertising strategy - includes "Digital Breakthrough". We set goals, objectives, KPI, deadlines to be achieved with the tools selected.
  9. Roadmap and results forecast.

Developed for at least 1 year.

Timeline –
33 business days
Price –
2030$
Submit your application

Digital Breakthrough

advertising strategy
  1. Strategic session
  2. ANALYSIS OF the activities of the brand and its competitors, the overall situation in the market of services / products.
  3. Development creative concept.
  4. Development of UTP of an advertising campaign.
  5. Development promotion tools:
    • - analysis;
    • - SMM-strategy development;
    • - content strategy development;
    • - methods of working with opinion leaders;
    • - A/B testing;
  6. Launch advertising campaign.
  7. Monitoring indicators, data analysis, conclusions on the results.

Developed for at least 5 months.

Timeline –
17 business days
Price –
950$
Submit your application

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